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Market Introduction

Highlights of Discussion

Scope of this Paper

Value Segmentation

Stock

Open Exchange

Finance

Marketing

Capital

Industry Issues

Reactive vs. Proactive Marketing

Slicing the Pie

Value and Process Segmentation - With Commission Distribution

Sell Domains!

Summary Value


Why your business needs a Domain

Taking your business online is now a necessity to keep up with the competition, to do that; you'll need a domain name.
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Choosing the Best Name for You

You've decided that you want to own a domain name. There's just one problem, you're not sure how to choose a good one.
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Direct Navigation

As the Internet matures, the number of potential customers online is growing and with it, the number of ways to promote your business online. More...

Value Segmentation

The aftermarket domain sales process can be segmented into nine core areas. This doesn't mean that every sales transaction must include every element of the process diagram. The process may involve only a few or all of them. Each component can be performed by a different entity, or many components might be processed by a single party.

Currently most of these elements are performed collectively by domain sales portals. It is however likely that a more efficient means to transact the aftermarket domain sales business on the Internet will involve breaking the complex business problems involved into segments and having specialist businesses perform different aspects of the work involved. Through competitive business efficiency and a common acceptance of an open market - rapid growth and improved value may be achieved.


Value Segmentation Model Progression (PDF)